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Social Media at °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥

The °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ has a social presence on , , , and . Social media allows the University to communicate its values and priorities, receive feedback from internal and external audiences, and build connections and a sense of belonging within and beyond the °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ community. With over 95,000 followers across our six platforms, our reach is substantial, allowing us to build connections close to home and across the world.Ìý Ìý

We encourage our followers to engage with University content frequently. Tag friends and family in posts, utilize °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ hashtags, share posts, engage in conversations—social media gives the University the opportunity to show off all it has to offer, and audience engagement is essential.Ìý

Have content ideas you would like to see implemented on °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥'s social media platforms? Email suggestions to Kaylee Johnson, Media Relations Specialist, for consideration. See our guidelines below before setting up a new social account representing an entity at °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥.Ìý

The main use of the official °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ Facebook is to share University information via images and videos, create events and link to °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ content to draw traffic to the °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ website. SubmitÌýyour University-affiliated Facebook page for list consideration.

  • University Colleges and Departments
  • Student Resources
  • Student Life
  • Athletics

°ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ utilizes primarily to engage in conversations regarding the University. Through short, concise text, images and videos, we share University happenings. Submit your University-affiliated X handle for list consideration.

University Colleges and Departments

Student Resources

  • Student Life

Athletics

The primary use of Instagram is to visually showcase °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ experiences in academics, athletics, extracurricular activities, etc. Instagram is utilized to upload images and videos to the organic feed which provide a cohesive aesthetic representative of our University. Additionally, less curated content is posted to °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥'s Instagram Story, providing a more behind-the-scenes look at the University. SubmitÌýyour University-affiliated Instagram account for list consideration.

YouTube allows °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ to post long-form video content and categorize playlists around specific University topics.Ìý

The primary use of LinkedIn is to connect and engage with current students, alumni and community members and showcase °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ successes, partnerships and more.Ìý

The main use of TikTok at °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ is to share short videos amplifying the voices of students and the University community. Popular trends and sounds are utilized on the platform to generate relatable content.

Hashtags

#ScreaglePride -ÌýThe official academic and school spirit hashtag for the °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥. Can be used to refer to the institution, student and faculty accomplishments, campus, awards and recognitions, and other general topics that do not have their own designated hashtag.

#Go°ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥Eagles -ÌýThe official athletics hashtag for °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥. Can be used in all contexts featuring °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ officially sanctioned teams and student-athletes.

#°ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥Grad -ÌýSpecial hashtag reserved for Commencement and graduation photos and messages.

#°ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥bound -ÌýSpecial hashtag reserved for Screaming Eagles Orientation photos and messagesÌý

#illume°ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ -ÌýSpecial hashtag reserved for content related to illume, the official °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ magazine.

#ArchieAbroad and #°ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥StudyAbroad -ÌýSpecial hashtags reserved for content related to Study Abroad programs and the Center for International Programs.


Guidelines


°ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ encourages the University community to be actively involved on social media.ÌýÌý

By creating your own presence, you should be prepared to maintain it.

To ensure the continuity of °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥'s online identity, if you are exploring the creation of your own office or administrative department presence on a social media platform, please first contact Media Relations Specialist Kaylee Johnson to discuss the process and address profile naming, creative needs, content ideas and more. Ìý

Tell us about it!Ìý
Please inform us when you create a social media presence on any platform for your department, entity or office.Ìý

Account AdministratorsÌý
All University colleges/departmentsÌýsocial media accounts should have at least two °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ employees as administrators at all times to ensure continuity.Ìý

Should a °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ employee administrator of an account leave the University for any reason or no longer wishes to be an account administrator, it is that individual's responsibility to designate another °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ employee to be an account administrator prior to removing themselves from that role.Ìý

If there are any problems identifying a new administrator, contact Kaylee Johnson.Ìý

°ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ employees identified as administrators of accounts are responsible for managing and monitoring content on their accounts. Administrators are responsible for removing content that may violate the University policies. Contact Kaylee Johnson with questions or concerns.ÌýÌý

Content GuideÌý
You may post any content that is not threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.Ìý

Represent the University in a professional manner. Verify information before posting.Ìý

Members of the °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥ Marketing and Communications team will periodically review content posted to social media platforms The University has the right to remove content for any reason, including but not limited to, content that is deemed threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.Ìý

ConfidentialityÌý
Use good judgment about content and respect privacy laws. Do not post confidential, proprietary, or protected information about students, employees or other members of the University community. Use good ethical judgment. All federal guidelines such as FERPA, HIPAA and University policies must be observed on °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥-sponsored or °ÄÃÅÁùºÏ²Ê¿ª½±ÏÖ³¡Ö±²¥-maintained social media sites.Ìý

Moderate Comments & DiscussionsÌý
By their nature, social media sites are participatory and involve sharing among multiple users. It is important to monitor live discussions for off-topic or abusive comments. Whenever possible, moderate comments and be transparent about doing so by including a notice or reason for removing a comment.Ìý